We invented retro.

 

 First commercial grammophone, first AV amplifier, first digital recorder—we’ve been ahead of the ball for 110 years. How long is that? You could listen to Careless Whisper by George Michael 11,563,200 times. Will they even have audio then? Perhaps not, but we’re prototyping laser-thermal-telepath music as we speak, so stay tuned.

Confident, yet collected. For this campaign, the task was to instill wonder in our customers by reaffirming that we’ve been at front lines of audio innovation for over a century. With numerous inventions that have changed the entire sonic landscape for the better. That confidence we mentioned? Well, it all comes from the details.

 

This was a full-scale campaign running 5 weeks on multiple channels—social, email, home page, landing page, and paid media ads.

 

Here are some social assets:

Email example

This project was a deep dive into the history of the Denon brand. We researched the origins, dived into the countless years of development, and built a compelling story that drove engagement throughout all of our channels. Email open rates increased by 5% overall, and we improved our average engagement on social media by 4% throughout the month.

The Team:

Alex Seizovic - Copywriter

Ross Cauvel - Senior Copywriter

Yesith Rosero - Designer

Linda Truong - Lead Designer

Lina Romeo - Creative director

Will Hong - Art Director

Brian Magar - Designer