It starts with a pen, paper, and coffee.

I’ll think and write. Maybe come up with 12 terrible ideas, only to land on one good one.

Then we moodboard

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Next comes the storyboard…

Come up with 6 headlines in-line with the brand’s strategy:

The power of unparalleled craftsmanship.
The power of Fifteen 150W channels
The power of 3D audio immersion
The power of 70lbs. of pure sonic heft
The power of signature Denon sound
Power refined. Power defined.

Eventually, we end up with something like this*:

*( ‘23 SAN Diego ADDY award for Internet Commercial: Single Spot—Any Length)

And this:

And this

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