The Beard Hedger™

After 100s of naming options provided, our client settled on The Beard Hedger for their landscaping-themed beard trimmer with adjustable length.

The Go Bag

Our client wanted a masculine, adventure-themed name for their upcoming travel kit. We landed on “The Go Bag”.

The Handyman™

Our client took a chance with this one, breaking free from the landscaping theme, they were willing to entertain other manual job titles for their grooming products. Enter the DIY, Do-Everything shaving implement: The Handyman.

Refined® Cologne

How do you name a scent? Something masculine, yet not too old school. Something aspirational, but not arrogant. Our client landed on Refined.

Persevere® Scent

The request was for something a man would want to smell like. Something that doesn’t sound like he’s trying too hard, but that he’s working through something. Our client landed on Persevere.